BMW's Premium selection programme records 25% sales increase in 2009
February 7, 2010
BMW Group, the world's leading premium automotive manufacturer, has announced a 25% increase in sales in 2009 for its BMW Premium Selection, its industry-leading global used car programme.
Top performing markets in 2009 include Bahrain which achieved an impressive 54% increase in sales, followed by Saudi Arabia which witnessed a 41% increase.
Dubai recorded the highest volume of sales with 501 Premium Selection vehicles sold during 2009 The BMW Premium Selection programme was established in the Middle East in 2006 as a sub-brand of the BMW Group.
The programme is offered by select BMW importers across the region, including Abu Dhabi, Bahrain, Dubai, Saudi Arabia, Qatar, Oman, Jordan and Kuwait.